Catherine Benoît Norris

Catherine Benoît Norris is the VP Social Sustainability at New Earth where she directs the Social Hotspots Database project and provides advisory services to practitioners and firms. She started her career studying the impacts of mining development in remote communities. Catherine has extensive experience in developing and evaluating methods and tools for supply chain social sustainability assessment.  She directed and coordinated research for several highly praised sustainability centers (CIRAIG, The Sustainability Consortium). She has assessed supply chain social impacts and advised strategic development and engagement with global corporations in several sectors including mining and metals, retail, consumer products and agriculture. She also brings years of expertise in sustainability initiatives involving external stakeholders. She is an expert with the Global Social Compliance Programme’s Equivalence Assessment project and a member of the Technical Review Committee of GISR.  She is the lead editor of the Guidelines for S-LCA that were published by the UNEP Life Cycle Initiative in May 2009. ( and of the Social Life Cycle Assessment methodological sheets (Publications 2010 and 2013).

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Greg Norris

Greg Norris founded New Earth and serves as its executive director. He is an expert in Life Cycle Assessment. His innovative ideas have been recognized by several initiatives, published in books and featured in highly distributed media such as TIME magazine and the New York Times. He brings expertise in economic modeling to the SHDB project, as well as nearly 20 years of experience in empowering companies to apply life cycle methods and sustainability assessment. He conducts research and teaches Life Cycle Assessment at the Harvard School of Public Health, where he is also Co-Director of the Corporate Alliance for Net-Positive, in the Center for Health and the Global Environment.  Norris is a member of the Royal Government of Bhutan’s International Expert Working Group, comprised of 60 experts from around the world commissioned to draft a new global development paradigm during 2013-2014 to promote human flourishing as a global goal through effective and pragmatic international public policies. He is an editor for the International Journal of LCA, the Journal of Industrial Ecology, and Greenhouse Gas Measurement and Management.


Deana Aulisio

Deana Aulisio joined New Earth as a research associate in September 2009. With her technical capacities in the fields of environmental engineering, life cycle assessment, and sustainability sciences, she fills an indispensable role in the creation and maintenance of the Social Hotspots Database. Her project and data management skills are founded in organization and efficiency, while a strong background in scientific research rings true in the analytical and written aspects of her work. Whereas opportunities specific to climate change and renewable energy first catalyzed her call to sustainability, after almost a decade of practicing and teaching yoga, she was drawn to the humanity and benevolence linked with the social aspects of this project. Here, her propensity for presenting, consulting, and training has flourished, and her aptitude for visualizing information for decision-making has been to New Earth’s advantage. Prior to her position at New Earth, Deana worked for an environmental consulting company and as an environmental laboratory manager at the University of New Hampshire. She also developed for the Green Alliance a sustainability rating system that has been in use for over 3 years.